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Home » Meet ADES

Meet ADES

11/20/2017 By Claire 8 Comments

*** ADES NO LONGER EXISTS ***

Claire wearing Ades

Hello guys! Today we are presenting to you a very special brand with an innovative concept. Let us begin right now!

The brand…

ADES, a Swiss luxury brand based in Neuchâtel, proposes a very special concept. We could say it is very “Swiss” in the way that it proposes to create luxury pieces, such as handbags or watches for instance, in a democratic way. What does it mean exactly? It is very simple: every step of the decision regarding the creation of a piece is submitted to a pool of “deciders”, who can basically choose what the piece will look like, will feel like. And of course, the majority wins. Very interesting, that’s the least we can say!

We present to you here the result of the first handbags created through this process, locally, with a pool of women deciders in Neuchâtel. The first-ever democratically-made handbags!

What we love about the concept…

Its originality, with no doubt! I mean, have you ever heard of such a concept? I have not. It is truly exciting to be involved in the elaboration of a fashion item, without being a fashion designer. And therefore, the bag which will result of the whole process will be a complete surprise. Also, these handbags were created using high-quality leather from the same retailer than Hermès and manufactured by luxury professionals in France. Moreover, their selling price is only a fraction of what you would pay for a designer bag, for the same quality and the privilege to own a limited edition piece. Isn’t it incredible?

And to make this whole concept happen, at a larger scale, ADES is currently holding a crowdfunding project on Kickstarter. Do not hesitate to support them if you like the idea, it is an incredible project!

***

Aujourd’hui, nous vous présentons une marque au concept très original et innovateur. Allons-y!

La marque

ADES, une marque de luxe basée à Neuchâtel, propose un concept très spécial. Nous pourrions dire qu’il s’agit d’un concept très “suisse” dans le sens où il propose de créer des pièces de luxe, telles des sacs à main ou des montres par exemple, de façon démocratique. Mais ça veut dire quoi, concrètement? C’est très simple: chaque étape du processus de création d’une pièce est soumise à un pool de décideurs.euses, qui peuvent choisir de quoi la pièce aura l’air et comment elle sera au toucher. Et bien sûr, la majorité l’emporte. Très intéressant, c’est le moins qu’on puisse dire!

Nous vous présentons ici le résultat des premiers sacs à main créés par ce biais, à échelle locale, avec l’aide d’un pool de femmes décideuses à Neuchâtel. Les tout premiers sacs à main réalisés démocratiquement!

Pourquoi ce concept nous plaît…

Parce qu’il est original, sans aucun doute! Avez-vous déjà entendu parler d’un tel concept? Moi, jamais. C’est passionnant de pouvoir participer à l’élaboration d’une pièce de mode, sans pour autant être un designer. Ainsi, le sac à main qui résulte du processus s’avère être une surprise. Il est pertinent de mentionner que ces sacs à main sont faits de cuir de haute qualité, provenant du même fournisseur qu’Hermès et qu’ils ont été produits en France par des professionnels de la haute couture. De plus, le prix de ces pièces est très raisonnable, une fraction du montant à débourser pour un sac de créateur, pour posséder une pièce de qualité équivalente et le privilège d’avoir une pièce en édition limitée. N’est-ce pas incroyable?

Pour pousser ce concept plus loin, pour le réaliser à une échelle plus grande, ADES a lancé un crowndfunding sur Kickstarter. N’hésitez pas à soutenir le projet si cela vous en dit, il est simplement innovateur.

Claire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing AdesClaire Ketterer wearing Ades


All pictures by Nicolas Moser


ADES Lifestyle

Is currently looking for sponsors: their crowdfunding

www.adeslifestyle.com | ADES Lifestyle on Instagram: @adeslifestyle | ADES Lifestyle on Facebook: /adeslifestyle

O U T F I T   O F   T H E   D A Y
All jewellery: Sora Choi
Shoes: Dosenbach

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Like what you see? Let others discover it too!

Filed Under: Collaboration, Fashion Tagged With: ades, concept, crowdfunding, design, franges, fringe, handbag, kickstarter, leather, luxe, luxury, sac à main

Comments

  1. Nina Nguyen says

    11/20/2017 at 16:22

    Great handbag!!!
    xx- Nina

    http://www.ninalnguyen.com/2017/11/my-favorite-fall-ootd.html

    Reply
    • Claire Ketterer says

      12/04/2017 at 20:17

      Thanks so much Nina!

      xx

      Reply
  2. Teo says

    11/21/2017 at 07:22

    Good morning from Atenes Claire!
    Very nice this ades bags! I like the light blue!

    Reply
    • Claire Ketterer says

      12/04/2017 at 20:18

      Thanks a lot Teo!
      Have a great week!

      Reply
  3. Alyssa says

    11/21/2017 at 10:55

    I like your monochromatic look, and that fringe bag sounds like a great everyday bag 🙂

    xx Alyssa | STYLE VANITY

    Reply
    • Claire Ketterer says

      12/04/2017 at 20:19

      Thanks very Much Alyssa! Yes, it absolutely does!

      xx

      Reply
  4. Gil Zetbase says

    11/23/2017 at 11:24

    Fabulous outfit!
    Have a nice week!
    Gil Zetbase

    Reply
    • Claire Ketterer says

      12/04/2017 at 20:19

      Thank you Gil! We wish you a great week!

      Reply

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