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Home » Meet Shaï

Meet Shaï

06/05/2017 By Claire 27 Comments

Hey everyone! Today, we would like to introduce you to Shaï, a wonderful jewellery brand based in Geneva and handmade in Egypt. Let us begin 🙂

The brand…

Everything began in Spring last year, when ideas were flourishing in the designers’ minds. Later on, during Summer, the first design came out. The brand then was able to be officially launched in November 2016. The concept of the brand is to sell only handmade Egyptian-inspired jewellery, Egypt being the country of the origin of the two designers. The designers are based in Geneva, but really, the roots of the brand go back to Egypt, where the production is solely made by one talented craftsman. The brand is called Shaï, in reference to the Egyptian God of destiny and creativity.

The designers…

This time, we have not one but two people behind the brand. The two sisters always wanted to start a jewellery brand. One day, as one sister offered a piece of jewellery to the other, it became clear that they would no longer wait to start their own brand. They take inspiration from patterns found on textiles, to which they give an oriental turn. Geometrical beauty is another feature that is very important to the two designers.

What we love about it…

Every piece is truly unique, because they are all cut by hand by an Egyptian craftsman. We are just blown away by how many details some pieces can contain. This makes it actually hard to believe that it was crafted by hand. 😉 Apart from that, we must say that the designs are really original and authentic. The importance of geometry for the designers is obvious and opens the door to the elaboration of beautiful pieces.

Links are below to find out more about Shaï’s world 🙂

***

Coucou tout le monde! Aujourd’hui on vous présente une marque de bijoux basée à Genève et dont les créations sont réalisées à la main en Egypte: Shaï. Découvrez leur univers 😉

La marque…

Tout commence au printemps 2016, lorsqu’un flux d’inspiration traverse l’esprit des créatrices. Durant l’été, une première esquisse de modèle de bijou est créé. La marque est alors lancée officiellement en novembre 2016. Le concept de la marque est de proposer uniquement des pièces faites main inspirées de l’Egypte, pays d’origine des créatrices. Celles-ci vivent à Genève mais la production de bijoux est faite en Egypte par un talentueux artisan. “Shaï” est choisi comme nom de marque, en référence au Dieu égyptien de la destinée et de la créativité.

Les créatrices…

Cette fois, nous n’avons non pas une mais deux personnes derrière la marque. Les deux sœurs ont toujours voulu créer leur propre marque de bijoux. Un jour, alors qu’une des soeurs offre un bijou à l’autre, il apparaît comme une évidence qu’elles n’attendraient plus pour lancer leur marque. Elles s’inspirent de motifs de tissus, auxquels elles insufflent une touche d’Orient. Elles sont également inspirées par les motifs géométriques.

Ce qu’on adore…

Chaque pièce est unique, car chacune est découpée à la main par un artisan égyptien. Nous sommes impressionnés par le nombre de petits détails que contiennent certaines pièces: cela rend presque difficile à croire que le travail est fait main, et pourtant! 😉 Les designs nous plaisent par leur originalité et authenticité. L’importance de l’harmonie géométrique est évidente et ouvre la porte à l’élaboration de magnifiques pièces.

Vous trouverez des liens ci-dessous pour en savoir plus sur le monde de Shaï 😉

 

Details: pyramid earrings and necklace by Shaï worn by Claire KettererClaire Ketterer wearing a jeans jacket by H&M, a black dress by COS, Dosenbach mules and Shaï jewelleryDetails: pyramid set by Shaï worn by Claire KettererDetail: pyramid earring worn by Claire KettererDetail: a delicate bracelet by Shaï worn by Claire KettererClaire wearing Dosenbach mules and a COS dressPortrait of Claire Ketterer wearing Shaï jewelleryClaire Ketterer wearing a jeans jacket by H&M, a black dress by COS, Dosenbach mules and Shaï jewelleryDetails of Shaï's pieces of jewelleryPortrait of Claire Ketterer wearing Shaï jewelleryClaire Ketterer wearing a jeans jacket by H&M, a black dress by COS and Shaï jewelleryPortrait of Claire wearing Shaï jewelleryClaire Ketterer wearing a jeans jacket by H&M, a black dress by COS, Dosenbach mules and Shaï jewelleryPortrait of Claire Ketterer wearing Shaï jewelleryPortrait of Claire Ketterer wearing Shaï jewelleryPortrait of Claire Ketterer


All pictures by Nicolas Moser


 

Shaï

At the boutique Telle Mère, Telles Filles; Rue des Eaux-Vives 18; 1207 Geneva | And on the e-shop

www.be-shai.com | Shaï on Instagram: @be_shai | Shaï on Facebook: /shaigeneva

 

Outfit of the day

Jeans jacket: H&M

Dress: COS

Mules: Dosenbach

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Like what you see? Let others discover it too!

Filed Under: Collaboration, Fashion Tagged With: bijoux, brand, claire, designer, fashion, geneva, genève, independent, jewellery, marque suisse, shai, suisse, swiss, swiss brand

Comments

  1. Nathalie says

    06/05/2017 at 15:38

    The last earrings are seriously gorgeous. The detail on them is amazing

    Nathalie
    http://www.nathalie-alexandra.blogspot.com

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:38

      I totally agree with you! Thanks for your visit Nathalie!

      xx

      Reply
  2. Nicole says

    06/05/2017 at 17:45

    THe pieces are simple and nice. Thanks for your review.

    Have a lovely week!

    https://anaturellecraving.blogspot.my/2017/05/how-i-clean-my-handbags-diy-hacks.html

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:38

      Thank you Nicole!
      Have an amazing week!

      xx

      Reply
  3. Susanne - Bag at you says

    06/07/2017 at 14:32

    Ohh wow!! These pieces of jewelry are amazing!! I totally understand why you love it! Thanks for sharinG! Xx Susanne – http://bagatyou.com

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:38

      Thank you very much Susanne!

      xx

      Reply
  4. Gail says

    06/07/2017 at 17:02

    wow the pieces are very pretty! Love the designs!

    http://www.thequinoxfashion.com

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:39

      Thank you so much Gail!

      xx

      Reply
  5. Anya Dryagina says

    06/07/2017 at 23:27

    Beautiful outfit and pictures!
    Have a lovely day!
    http://www.recklessdiary.ru

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:40

      Thanks so much Anya!
      Have a great week!

      xx

      Reply
  6. Orologi Opsobjects NoGodz says

    06/08/2017 at 17:51

    my dear this minimal dress is very amazing on you
    new outfit on my blog Opsobjects watches Posh!Nogodz
    have an happy day, kisses

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:40

      Thank you very much! 🙂
      Have a great week!

      xx

      Reply
  7. VIOLETTE says

    06/10/2017 at 14:09

    Je vais aller voir! J’adore tout!

    http://violettedaily.com

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:41

      Je suis super fan auss! Contente de t’avoir fait connaître la marque 🙂

      xx

      Reply
  8. Lana_SHON says

    06/10/2017 at 22:33

    This jewellery brand of SHAÏ is so fascinating! Very nice products!

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:41

      Thanks! 🙂

      xx

      Reply
  9. Eleine says

    06/11/2017 at 17:03

    amazing look!

    http://iameleine.blogspot.com/
    http://www.instagram.com/iameleineblog/

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:41

      Thanks so much Eleine!

      xx

      Reply
  10. Milena says

    06/11/2017 at 20:22

    These pieces are so pretty! I really love gold jewellery and I like how intricate the detailing is! <3

    http://milenawears.com

    x

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:42

      I so agree with you! 🙂
      Thanks for your visit Milena!

      xx

      Reply
  11. Miri says

    06/11/2017 at 20:23

    Hi Claire,

    you have a lovely blog. congratulations! i love this jewelry. i will definitely look for it in geneva.
    X
    Miri

    http://currentlywearing.com

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:43

      Thank you so much for your lovely comment Miri! 🙂 I’m glad I could share this great brand with you!

      Have a great week!

      xx

      Reply
    • Claire Ketterer says

      06/26/2017 at 20:43

      Thank you so much for your lovely comment Miri! 🙂 I’m glad I could share this great brand with you!

      Have a great week!

      xx

      Reply
  12. rae says

    06/12/2017 at 04:37

    the pieces are lovely! <3

    xoxo, rae
    http://www.raellarina.net/

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:44

      Thanks a lot Rae! 🙂

      xx

      Reply
  13. Julia says

    06/15/2017 at 21:57

    nice outfit! beautiful accessories!

    http://madeinkyiv.com/

    Reply
    • Claire Ketterer says

      06/26/2017 at 20:44

      Thanks Julia!

      xx

      Reply

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