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Home » Meet Sora Choi

Meet Sora Choi

10/02/2017 By Claire 18 Comments

Claire Ketterer wearing jewellery by Sora Choi

Today I am sharing with you a swiss jewellery brand I discovered not so long ago.

The brand

Sora Choi is a relatively new name in the world of jewellery in Switzerland. The Zurich-based brand was launched early 2016. This brand proposes very dainty, discreet and elegant pieces, in opposition to big, shiny and bling bling pieces you can find almost everywhere. Many of the pieces include stones. The pieces are of great quality and are very versatile. You can wear these everyday and for more formal occasions as well. As the jewellery is discreet and minimal, you can totally stack them and create your own combinations, or wear just one for more minimalism. Now that you know more about how this brand works, let’s get to know the designer a little bit better.

The designer

The designer named her brand after her own name. Sora lives and works in Zurich as a graphic designer. She started creating jewellery, because she did not find delicate and minimal jewellery suiting her tastes in stores. It was about time somebody did that. First she created them for herself, then some friends asked to have pieces too, which made the production grow. It happened in a natural way! But what inspires her? Shes says it is random. An idea might pop into her head, an image in her mind and she would sketch a model or write down some ideas to try and recreate the vision.

What we love about it…

You begin to know me guys, I love dainty and elegant jewellery! Just like Sora, I do not like big shiny pieces of jewellery. I am so happy she took it in her hands to make the pieces she actually wanted. And I love how the pieces I show you in the pictures can be combined to create a new fresh look. My absolute favourite pieces from Sora Choi are the chokers, I mean, how gorgeous are these? I love this kind of oriental vibe it gives to the look. You can discover more pieces on her e-shop. But be careful, you might have a big crush on everything if you stare for too long!

***

Aujourd’hui je vous présente une marque de bijoux suisses que j’ai découverte récemment.

La marque

Lancée début 2016 à Zürich, Sora Choi est une marque suisse relativement jeune. Ses produits sont d’une extrême finesse et délicatesse, loin des bijoux XXL, bling-bling comme on en trouve beaucoup. Les pièces de Sora Choi sont souvent ornés de jolies pierres et sont très versatiles, pour notre plus grand bonheur. En effet, ce sont des bijoux qui se portent aussi bien lors d’occasions formelles que dans de la vie de tous les jours. Je dois dire que c’est une dimension que j’apprécie beaucoup dans un bijou. De plus, leur élégance et simplicité facilité la superposition des bijoux, nous permettant de créer nos propres combinaisons. Que du bonheur!

La créatrice

Sora a donné son nom à la marque: Sora Choi. La créatrice vit et travaille à Zürich, où elle crée ses bijoux et où elle travaille en tant que graphiste. Si elle s’est mise à créer des bijoux, c’est parce qu’elle ne trouvait rien qui lui convenait en magasin. Il était temps que quelqu’un le fasse! Elle a commencé pour elle-même, mais comme ses amis lui demandaient toujours plus de bijoux, le concept a grandi et est devenu ce qu’il est aujourd’hui. Mais d’où lui vient donc l’inspiration? Par hasard, à tout instant, une image peut lui traverser l’esprit, et il lui faut alors recréer sa vision sur papier, afin de ne pas laisser filer l’idée. Elle s’empresse ensuite de recréer physiquement le bijou qu’elle a imaginé.

Ce que nous aimons…

Sora Choi est une marque élégante et minimale. Vous commencez à me connaître, c’est quelque chose que j’apprécie énormément! Les bijoux trop voyants ne sont pas du tout mon genre, et je trouve des pièces simples comme celles de Sora Choi beaucoup plus faciles à porter au quotidien et à combiner. Maintenant, il faut que je vous révèle quelle est ma pièce préférée: le choker! J’ai un faible pour les chokers, et je trouve ceux de Sora Choi absolument magnifiques. Vous ne trouvez pas? N’hésitez pas à jeter un œil à son e-shop pour découvrir davantage de belles pièces. Mais attention, vous risquez bien de craquer!

 

Claire Ketterer wearing jewellery by Sora ChoiClaire Ketterer wearing jewellery by Sora Choi and Dosenbach shoesClaire Ketterer wearing jewellery by Sora ChoiClaire Ketterer wearing jewellery by Sora Choi

Claire Ketterer wearing jewellery by Sora Choi

Detail of a Sora Choi necklaceClaire Ketterer wearing jewellery by Sora Choi and Dosenbach shoesClaire Ketterer wearing jewellery by Sora ChoiClaire Ketterer wearing jewellery by Sora Choi and Dosenbach shoesClaire Ketterer wearing jewellery by Sora ChoiClaire Ketterer wearing jewellery by Sora ChoiClaire Ketterer wearing jewellery by Sora ChoiClaire Ketterer wearing jewellery by Sora ChoiClaire Ketterer wearing jewellery by Sora Choi

 

Sora Choi

Will be taking part in the Fashion Hotel event in Zurich on the 27-29th October 2017 in Zurich: tickets available here

Available at various selling points in Switzerland, mostly Zurich | And on the e-boutique

www.sora-choi.com | Sora Choi on Instagram: @sorachoi.jewellery | Sora Choi on Facebook: /sorachoi.jewellery

 

O U T F I T   O F   T H E   D A Y
All jewellery: Sora Choi
Shoes: Dosenbach

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Like what you see? Let others discover it too!

Filed Under: Collaboration, Fashion Tagged With: bijoux, brand, choker, claire, goldfilled, independent, jewellery, label, minimal, minimalist, sora choi, swiss, zurich

Comments

  1. VIOLETTE says

    10/03/2017 at 19:03

    Je ne connaissais mais contente de découvrir cette marque de jolie bijoux! J’adore la bague!

    http://violettedaily.com

    Reply
    • Claire Ketterer says

      10/23/2017 at 19:51

      Je suis contente d’avoir pu te faire découvrir la marque 🙂 Merci beaucoup pour ta visite!

      xx

      Reply
  2. Sabine says

    10/03/2017 at 21:42

    Trop jolis ces bijoux! TOus fins, ça change du boheme XXL 😉 J’adore!

    Reply
    • Claire Ketterer says

      10/23/2017 at 19:51

      Haha oui ça change, et c’est plutôt chouette de pouvoir en porter plein à la fois sans que ça fasse too much 🙂 Merci pour ta visite Sabine! <3

      xx

      Reply
  3. SwissTwins says

    10/04/2017 at 10:36

    You look great <3
    we wish you a lovely day
    kiss
    http://www.swisstwins.ch/

    Reply
    • Claire Ketterer says

      10/23/2017 at 19:52

      Thanks a lot!
      Have a great week!

      xx

      Reply
  4. Vanessa says

    10/04/2017 at 19:05

    Love her jewelry! Very chic!
    Happy Wednesday, babe!
    xoxo, Vanessa
    http://www.WhatWouldVWear.com

    Reply
    • Claire Ketterer says

      10/23/2017 at 19:52

      Thanks a lot Vanessa!
      Happy Monday and have a great week!

      xx

      Reply
  5. Susanne - Bag at you says

    10/04/2017 at 19:32

    These pieces are so elegant and beautiful! Thank you for sharing! Xx Susanne – http://bagatyou.com

    Reply
    • Claire Ketterer says

      10/23/2017 at 19:52

      I’m glad you liked the post Susanne! Thanks for your visit!

      xx

      Reply
  6. Gil Zetbase says

    10/05/2017 at 08:58

    So fabulous look!
    Have a nice day!
    Gil Zetbase
    http://www.gilzetbase.com/

    Reply
    • Claire Ketterer says

      10/23/2017 at 19:55

      Thanks a lot Gil!

      Have a great week!

      xx

      Reply
  7. Alyssa says

    10/05/2017 at 14:35

    I’m a sucker for dainty jewelry! They look sooo chic <3

    xx Alyssa | STYLE VANITY

    Reply
    • Claire Ketterer says

      10/23/2017 at 19:55

      I’m super happy you like these! Thanks so much for your visit Alyssa <3

      xx

      Reply
  8. daniel says

    10/05/2017 at 17:23

    love those boots!

    Daniel x

    The Daniel Originals | Instagram: danielpoonvignez

    Reply
    • Claire Ketterer says

      10/23/2017 at 19:56

      Thanks a lot Daniel!

      Have a great week!

      Reply
  9. Lana_SHON says

    10/06/2017 at 01:02

    You look very romantic and organic. Really, lovely outfit.

    Reply
    • Claire Ketterer says

      10/23/2017 at 19:56

      Thanks very much!

      xx

      Reply

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