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Home » Meet UNDER/CONSTRUCTION by Eliran Ashraf

Meet UNDER/CONSTRUCTION by Eliran Ashraf

10/30/2017 By Claire 14 Comments

Claire Ketterer wearing UNDER/CONSTRUCTION

Geneva is full of awesome designers. Let us introduce you to UNDER/CONSTRUCTION.

The brand

Quality, urban design inspired by construction sites and ethic production: if you had not heard about UNDER/CONSTRUCTION before, well it is about time. This brand, based in Geneva since 2013, produces pieces – mostly tops – with awesome urban construction designs. Why? Because every single one of us is under permanent construction, never finished. If you think this is as cool as I think it is, then read on and discover the designer behind all of this.

The designer

Eliran Ashraf created UNDER/CONSTRUCTION. He lives in Geneva since 2013, but actually comes from Israël. There, he obtained a Bachelor degree in design at the Shenkar High College Of Engineering And Design. He gets his inspirations from many things, among which you will find art, photography and fashion. But his true inspiration comes from construction sites, cranes and scaffoldings, which he all incorporates in his designs, prints or patterns.

What we love about it…

UNDER/CONSTRUCTION is great for its quality and inovative construction-inspired designs. The pieces are really poetic and inherently posess an “art feel”. It is a real pleasure for us to wear pieces that were made and designed with pure passion. This brand makes pieces that will suit men and women. I love that, not every designers makes that choice. Finally, I would just say that I love the concept of the brand. Are we not all under construction? I love that idea, since I am always trying to learn new things and to be open to new experiences.

***

Genève regorge de designers talentueux. Il est temps de vous présenter UNDER/CONSTRUCTION.

La marque

Des tissus recherché, des designs inspirés de chantiers urbains et une production éthique: UNDER/CONSTRUCTION en vaut le détour. Cette marque, basée à Genève depuis 2013, produit surtout des hauts dont le design est orienté vers la construction. Pourquoi? Parce que nous sommes chacun en construction permanente. Personne n’est jamais fini. Vous êtes intrigué(e)? Alors laissez-moi vous présenter le créateur à l’origine de cette marque.

Le designer

Eliran Ashraf a créé d’UNDER/CONSTRUCTION. Habitant à Genève depuis 2013, il est originaire d’Israël et possède un Bachelor en Design de la Shenkar High College Of Engineering And Design in Israel. Ses inspirations sont très diverses et passent par l’art, la photo et la mode. Mais son thème de prédilection est le chantier. Amoureux des grues, des échafaudages et des constructions en béton, Eliran trouve là le thème principal des ses designs et imprimés.

Ce que nous aimons…

UNDER/CONSTRUCTION se démarque par ses designs originaux et les détails apportés aux différentes pièces. C’est un vrai plaisir pour nous que de pouvoir porter des vêtements dont le design a été pensé par une personne si passionnée. Pour notre plus grand bonheur, la marque produit des vêtements pouvant convenir aussi bien aux femmes qu’aux hommes! C’est un grand avantage, que tous les designers n’offrent pas. Finalement, je dirais que j’aime beaucoup le concept de la marque: UNDER/CONSTRUCTION, signifiant “en construction”, nous rappelle comme nous ne cessons jamais de grandir et d’apprendre. C’est un état d’esprit qui me convient parfaitement, puisque je cherche toujours à m’ouvrir à des nouvelles expériences et à découvrir de nouvelles choses.

 

Claire Ketterer wearing UNDER/CONSTRUCTIONClaire Ketterer wearing UNDER/CONSTRUCTIONNicolas Moser wearing UNDER/CONSTRUCTIONNicolas Moser wearing UNDER/CONSTRUCTIONNicolas Moser wearing UNDER/CONSTRUCTIONNicolas Moser wearing UNDER/CONSTRUCTIONClaire Ketterer wearing UNDER/CONSTRUCTIONClaire Ketterer wearing UNDER/CONSTRUCTIONClaire Ketterer wearing UNDER/CONSTRUCTIONClaire Ketterer wearing UNDER/CONSTRUCTION  Claire Ketterer wearing UNDER/CONSTRUCTIONNicolas Moser wearing UNDER/CONSTRUCTIONNicolas Moser wearing UNDER/CONSTRUCTIONNicolas Moser wearing UNDER/CONSTRUCTIONNicolas Moser wearing UNDER/CONSTRUCTION

UNDER/CONSTRUCTION

Available at Foound, 16 Rue Jean Gutenberg, 1201 Geneva, first floor | And on the e-boutique

www.uceliranashraf.com | UNDER/CONSTRUCTION on Instagram: @uceliranashraf | UNDER/CONSTRUCTION on Facebook: /uceliranashraf

Outfit of the day
All clothing: UNDER/CONSTRUCTION
Shoes: Converse / Nike
Pants: H&M / Cheap Monday
Leggings: Vero Moda

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Like what you see? Let others discover it too!

Filed Under: Collaboration, Fashion Tagged With: art, artist, clothing, eliran ashraf, geneva, genève, geometric, independent, marque suisse, minimal, minimalist, prints, suisse, swiss, under/construction, unisex

Comments

  1. Natallia Joillet says

    10/31/2017 at 08:35

    Coucou ma belle!
    Quelle superbe decouverte! J’aime bien ta selection! Cette marque me plait beaucoup.
    Excellente semaine!
    Natallia
    https://loveorganic.ch/blogfr/

    Reply
  2. Jeanne says

    10/31/2017 at 09:13

    That’s just awesome and I love the pieces that you guys are wearing!

    http://www.jeannieinabottleblog.com

    Reply
  3. Carmen says

    10/31/2017 at 21:00

    That sounds like such a nice brand – I love it how they’re designs look so unique. and this good quality is DEFINITELY Key!
    xx, Carmen – http://carmitive.com

    Reply
  4. Rubi says

    11/01/2017 at 03:58

    Such cool pieces, love discovering new brands!
    xx Rubi
    Pose & Repeat

    Reply
  5. Kinga K. says

    11/01/2017 at 10:47

    Great outfits 🙂

    Reply
  6. alya says

    11/01/2017 at 14:47

    Love that bag!!

    Alya / moorizzla xx

    Reply
  7. Susanne - Bag at you says

    11/01/2017 at 20:16

    Beautiful pieces my dear!! And love the photos! Xx Susanne – http://bagatyou.com

    Reply
  8. SwissTwins says

    11/03/2017 at 14:11

    Great Post<3
    both of you look sgreat
    have a lovely day
    kiss
    http://www.swisstwins.ch/

    Reply
  9. The pink pineapple says

    11/04/2017 at 03:17

    Cute t-shirt
    http://thepinkpineappleblog.blogspot.com/2017/11/velvet-especial.html

    Reply
  10. Gil Zetbase says

    11/04/2017 at 09:13

    Superbe style!
    Bon week-end!
    Gil Zetbase

    Reply
  11. Radi says

    11/05/2017 at 01:40

    Love these cool, unique tshirts that can be worn with literally everything!
    Thanks for always introducing us to such awesome brands.

    http://www.fashionradi.com

    Reply
  12. Theo Michael says

    11/05/2017 at 19:32

    The brand is so cool! I love this radome, urban style!
    The bag is Like a recycle paper that i love this color!
    Keep in touch both of you guys!
    KIsses from athens!

    Reply
  13. Varuna jithesh says

    01/30/2018 at 17:21

    Nice and perfect looking outfit..

    Reply

Trackbacks

  1. FashionHotel 6th Edition in Zurich at Kameha Grand | Dresscape says:
    11/06/2017 at 09:08

    […] With Eliran from UNDER/CONSTRUCTION […]

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