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Home » Recap | What We Learnt After 2 Years of Blogging

Recap | What We Learnt After 2 Years of Blogging

01/01/2018 By Claire Ketterer 15 Comments

We are releasing a very special post today. This is the first blog post of 2018! We prepared it for weeks and finally, we are able to share with you a recap of our year 2017 with 5 things we learnt over these past two years of blogging, along with a special photo shooting we did with talented young photographer Mathilde Valfells.

1. Administration is part of the job

… And not the smallest one. I seriously cannot count how many hours I spend in a week responding to your lovely comments on all our platforms, reponding to e-mails, negotiating collaborations terms, meeting with people, updating the website, etc. The artistic part is clearly not the only one. There are very technical and administrative aspects in blogging, in other terms, it’s a very complete enterprise. Moreover, I think that it is an asset: it allows you to develop many skills. Nicolas and I both have our preferences and specialised skills but we are able to manage every aspect and it is amazing.

2. Organisation is key

Blogging (when done seriously) requires lots of organisation, especially regarding anticipation of busiest periods like exams as we do not blog full-time but are both currently university students. It requires also lots of flexibility: invitations to events can come up, as well as new collaboration propositions for instance. We have to be ready to spend time shooting new projects at the last minute. And all of that is only the blog. We also have to manage the student part of our lives. It can sometimes be very challenging to manage all these aspects at once, but it is surely stimulating to always have to work out new situations.

3. Identity shaping

It’s an aspect we did not focus on very much at first, but the more we blogged, the more we found our ideal in terms of aesthetics and tastes. We worked out our visual identity as a brand. It’s not me, nor Nicolas but Dresscape we are talking about. And more and more, we are able to set goals for the future and find out ways to reach them. In terms of marketing, we were able to determine our positioning. It is always easier to reach goals when you set them first.

4. Staying focused

We receive a lot of collaboration enquiries on a daily basis. It can be very tempting to try out every product and every brand on the market, but that’s not what we do. We often decline offers because of what we aim to promote, because they are contrary to our beliefs or because they do not fit the image of Dresscape. We have to stay true to ourselves and you will never see us promoting a brand or a product we do not fully support.

Also, on another level, at first, when we shot projects, we always tried to show everything and to be very documentary and exhaustive. But with time we realised that it was not really relevant. Our role is storytelling, we have to show what we love the most and why, in a subjective way. Absolutely not like the press who should be informative and objective. So we prefer sharing with you bits and pieces of what we really love.

5. Learning never stops

If I had to sum up my blogging experience it would be just that. We are not experts in coding, we did not study marketing nor have we learnt how to use SEO properly. But we love learning and with all the resources we find, we get better at it. There is always room for improvement, for optimisation. Often, we went through a process of trial and error and we draw lessons for the future and insider techniques. Of course we made mistakes, everybody does, but the key is to accept and move on. Never stop learning!

We hope you enjoyed reading us and we would like to thank you sincerely for your kind support throughout these two years. Thank you for being around and showing us love on the blog as well as on our social media! We had amazing opportunities and got the chance to meet so many lovely people this year. We can’t wait to see what 2018 has in store for us, much love! ♥

Have an amazing 2018!

***

Aujourd’hui, nous publions un article très particulier. Il s’agit du premier article de 2018! Nous avons travaillé sur ce contenu durant des semaines et sommes finalement en mesure de partager avec vous notre résumé de 2017 en 5 choses que nous avons apprises en blogging pendant les deux dernières années, accompagné d’une série de photos spécialement faite pour l’occasion, en collaboration avec la jeune talentueuse photographe Mathilde Valfells.

1. Le côté administratif

… n’est pas le moins important. Je suis tout à fait incapable de vous dire combien de temps sur une semaine je passe à répondre à vos gentils commentaires sur toutes nos plateformes, à répondre à des e-mails, à négocier des termes de collaborations, à rencontrer des gens en personne, à mettre à jour le site sur une semaine. Les tâches artistiques ne nous occupent de loin pas la majorité du temps. Il y a des aspects très techniques et administratifs dans le blogging: en d’autres termes, le blogging est une entreprise qui touche à tout. Et je pense que c’est un avantage: cela nous permet de développer de nombreuses compétences. Nicolas et moi avons tous deux nos préférences et nos spécialités, mais avons appris à gérer chacun tous les aspects et c’est génial.

2. L’organisation est indispensable

Le blogging, si exercé de manière soutenue, requiert beaucoup d’organisation, particulièrement concernant l’anticipation de périodes denses comme les examens, étant donné que nous ne sommes pas bloggueurs à plein temps mais sommes tous deux étudiants à l’université. Le blogging exige également beaucoup de flexibilité: les invitations à des événements peuvent arriver à la dernière minute, tout comme des offres de collaboration. Nous devons être parés à toute éventualité et pouvoir arranger nos emplois du temps pour insérer un shooting photo de dernière minute par exemple. Et tout cela ne concerne que le blog. Il nous faut également gérer l’autre partie de nos vies: nos devoirs d’étudiant. Penser à tout en même temps peut parfois être un vrai défi, mais cela reste très stimulant d’être constamment face à de nouvelles situations.

3. Trouver notre identité

L’identité, c’est un aspect dont on ne se préoccupait pas beaucoup au début. Mais plus nous avancions, plus nous trouvions ce qui nous plaisait en termes de goûts et d’esthétique, même si l’essence était déjà là. Nous avons travaillé notre identité visuelle en tant que marque. Ce n’est pas moi, ni Nicolas, mais Dresscape. Et de plus en plus, nous avons été capables de nous fixer des objectifs et de trouver des manières de les atteindre. En termes plus “marketing”, nous avons déterminé notre positionnement. En effet, il est toujours plus facile d’atteindre des objectifs si on commence par les fixer.

4. Rester focalisé sur le long terme

Nous recevons de nombreuses offres de collaboration chaque jour. Cela peut être tentant d’essayer chaque produit et chaque marque sur le marché, mais ce n’est pas ce que nous avons décidé de faire. Nous déclinons régulièrement des offres en raison de la ligne directrice que l’on a choisie, parce que le produit ou la marque sont contraires à nos convictions, ou parce que ceux-ci ne correspondent pas à l’image de Dresscape. Nous devons rester fidèles à nous-mêmes et ainsi, vous ne nous verrez jamais promouvoir une marque ou un produit que nous n’apprécions pas.

Concernant un autre aspect, lorsque nous prenions des photos au début, nous nous efforcions de toujours montrer tout, d’être exhaustif et “documentaire”. Toutefois, avec le temps, nous avons remarqué que ce n’était pas si pertinent que ça. Notre rôle est de raconter des histoires, à un niveau plus émotionnel, nous partageons ce que nous aimons et pourquoi. En opposition à la presse par exemple, qui devrait informer objectivement. Alors que de notre côté, nous préférons partager avec vous des tranches de vie, des coups de cœur. 

5. Ne jamais cesser d’apprendre

S’il fallait que je résume mon expérience en blogging, ce serait exactement ça. Nous ne sommes pas experts en code, nous n’avons pas étudié le marketing, ni le SEO. Mais nous avons une soif d’apprendre et avec toutes les ressources disponibles, nous nous sommes améliorés. Il y a toujours possibilité de s’améliorer et d’optimiser ses compétences. Souvent, nous avons appris par processus d’essai-erreur et nous en avons tiré des leçons pour l’avenir et des astuces de pro. Bien sûr, nous avons fait des erreurs, tout le monde en fait, mais la clé, c’est d’accepter et de continuer. Et surtout, de ne jamais cesser d’apprendre!

Nous espérons que vous avez aimé nous lire, et nous aimerions vous remercier du fond du coeur pour votre soutien incroyable ces deux dernières années. Merci de faire partie de cette aventure et de nous montrer votre amour sur le blog tout comme sur nos réseaux sociaux! Cette année, nous avons eu des opportunités tout à fait inattendues et avons eu la chance de rencontrer tant de personnes adorables. Nous sommes impatients de voir ce que 2018 nous réserve. Merci! ♥

Excellente année 2018 à vous!

Claire Ketterer & Nicolas Moser posing for the 2nd anniversary of Dresscape Claire Ketterer & Nicolas Moser posing for the 2nd anniversary of Dresscape Claire Ketterer & Nicolas Moser posing for the 2nd anniversary of Dresscape Claire Ketterer & Nicolas Moser posing for the 2nd anniversary of Dresscape Claire Ketterer & Nicolas Moser posing for the 2nd anniversary of Dresscape Claire Ketterer & Nicolas Moser posing for the 2nd anniversary of Dresscape Claire Ketterer & Nicolas Moser posing for the 2nd anniversary of Dresscape Claire Ketterer & Nicolas Moser posing for the 2nd anniversary of Dresscape Claire Ketterer & Nicolas Moser posing for the 2nd anniversary of Dresscape


All pictures by Mathilde Valfells


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Filed Under: Beauty, Fashion, Lifestyle Tagged With: blog, blogging, couple, external photographer, lifestyle, mathilde valfells, personal, photographer, recap, storytime, tips

Comments

  1. mel says

    01/02/2018 at 18:40

    Loving these tips and happy 2 years of blogging. It’s definitely something to be proyd of 🙂

    xx, mel
    http://melinspired.com/holiday-staycation-dine-unwind-mdvpholiday17/

    Reply
    • Nicolas Moser says

      01/08/2018 at 15:38

      Thank you!

      Reply
  2. Nina Nguyen says

    01/04/2018 at 00:14

    Loved this post! Happy 2 years!! Wishing you the best in 2018!!
    xx- Nina

    http://www.ninalnguyen.com/2018/01/happy-new-year.html

    Reply
    • Nicolas Moser says

      01/08/2018 at 15:39

      Thanks! Wishing you the best too!

      Reply
  3. Elegant Duchess says

    01/04/2018 at 16:48

    you two are such a cute couple. Thank you for all your hard work in 2017! happy new year and I look forward to more wonderful posts in 2018 xx

    http://www.elegantduchess.com/2018/01/04/new-year-gold-leaf-detail-dress-and-nails-elegant-duchess/

    Reply
    • Nicolas Moser says

      01/08/2018 at 15:39

      Thank you so much!

      Reply
  4. Jessica says

    01/05/2018 at 02:12

    What a nice read. Couldnt agree more dear, especially on learning. Indeed, we should never stop learning and becoming better versions of ourselves. Cheers for more adventures and fun blogging this 2018!

    Jessica | notjessfashion.com

    Reply
    • Nicolas Moser says

      01/08/2018 at 15:40

      Thank you for your kind comment!

      Reply
  5. Emily says

    01/05/2018 at 18:00

    Yes to all of these! My two years is coming up this month! And it’s been a crazy ride. You definitely need to be organized. Congrats!

    -Emily http://www.coatandcoffee.com

    Reply
    • Nicolas Moser says

      01/08/2018 at 15:40

      Thank you for your comment!

      Reply
  6. Natallia Jolliet says

    01/05/2018 at 21:57

    Mes felicitations avec votre blog anniversaire! Les resultats sont vraiment superbes!
    Excellent week-end!
    Natallia
    https://loveorganic.ch/blogfr/

    Reply
    • Nicolas Moser says

      01/08/2018 at 15:41

      Merci beaucoup. Très belle fin de semaine!

      Reply
  7. Jeanne says

    01/08/2018 at 08:29

    I love this post. You have both done such an awesome job and I’m sure more success is to come for you in the future!

    http://www.jeannieinabottleblog.com

    Reply
    • Nicolas Moser says

      01/08/2018 at 15:41

      Thank you so much. It is also thanks to the amazing photographer who took the pictures!

      Reply
  8. Theo Michael says

    01/10/2018 at 22:30

    Happy new year guys! I wish you all the best! I wish you to keep your blog at the edge of top! Keep blogging and I hope to doing together a colab between us soon!
    TEO

    Reply

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Claire & Nicolas,
together since 2011.
Based in Switzerland.

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🇬🇧 I got inspired by @makeupbydossantos ‘s 🇬🇧 I got inspired by @makeupbydossantos ‘s masterclass during the @sephoraswitzerland Xmas event. And I created my own Christmas makeup look ✨ Now on Dresscape.com 🤍🎄
Quick overview below ⬇️
•
🇫🇷 J’ai été inspirée par la masterclass de @makeupbydossantos durant l’événement Xmas de @sephoraswitzerland et j’ai créé mon propre look de Noël ✨ Maintenant sur Dresscape.com 🤍🎄
Quelques détails de look ci-dessous ⬇️
•
🖤 𝐄𝐲𝐞𝐬— various shades from “Pumpkin Spice” palette @toofaced  BADgal mascara by @benefitcosmetics 
🖤 𝐂𝐡𝐞𝐞𝐤𝐬— “Ginger Spice” shade from “Pumpkin Spice” palette @toofaced used as blush
🖤 𝐂𝐨𝐧𝐭𝐨𝐮𝐫𝐢𝐧𝐠 (highlighter only)— “Prismify” shade from “Prismify” palette @beccacosmetics x @barbieferreira
🖤 𝐋𝐢𝐩𝐬— “Rose Redux” by @sephoraswitzerland as colour base; topped up with “Cake Shake” & “Glass Slipper” glosses by @fentybeauty
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❕Disclaimer: gifted❕
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[long caption] So ready for 2021 ✨✨✨ Wishing [long caption] So ready for 2021 ✨✨✨ Wishing you the best for this upcoming year 🤍 May your 2021 be filled with happy memories 🙏🏼
•
2020 was such a tough ride. But at the same time, it allowed us to grow in incredible ways. We accomplished a lot during this year and feel deeply grateful for it. We cannot wait to see what 2021 has in store for us 🤍🤞🏼
•
Note on the masks: We are wearing the super sleek EVERYDAY 2.0 masks by @ktboutique_official which are certified by the Swiss National COVID-19 Task Force ⭐️ (yup, masks will be part of 2021 too!)
•
@prticular #gifted #kthome #kt_home #communitymask #certifiedmask #wearamaskplease #couplegoals💑 #marriedcouple #cutecouplesgoals #mixedcouple #bloggercouple #coupleblogger #allblackeverything #momentofchic #madeinswitzerland #swissbrand #goodbye2020 #nye2020 #happynewyear2021 #couplegoal #couplepictures #coupleselfies #couplegoals❤️ #thaiblogger #swissblogger #genevablogger #blogsuisseromande #minimalstyledaily #coupleportraits #minimalistaesthetic
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🇬🇧 I got inspired by @makeupbydossantos ‘s 🇬🇧 I got inspired by @makeupbydossantos ‘s masterclass during the @sephoraswitzerland Xmas event. And I created my own Christmas makeup look ✨ Now on Dresscape.com 🤍🎄
Quick overview below ⬇️
•
🇫🇷 J’ai été inspirée par la masterclass de @makeupbydossantos durant l’événement Xmas de @sephoraswitzerland et j’ai créé mon propre look de Noël ✨ Maintenant sur Dresscape.com 🤍🎄
Quelques détails de look ci-dessous ⬇️
•
🖤 𝐄𝐲𝐞𝐬— various shades from “Pumpkin Spice” palette @toofaced  BADgal mascara by @benefitcosmetics 
🖤 𝐂𝐡𝐞𝐞𝐤𝐬— “Ginger Spice” shade from “Pumpkin Spice” palette @toofaced used as blush
🖤 𝐂𝐨𝐧𝐭𝐨𝐮𝐫𝐢𝐧𝐠 (highlighter only)— “Prismify” shade from “Prismify” palette @beccacosmetics x @barbieferreira
🖤 𝐋𝐢𝐩𝐬— “Rose Redux” by @sephoraswitzerland as colour base; topped up with “Cake Shake” & “Glass Slipper” glosses by @fentybeauty
•
❕Disclaimer: gifted❕
•
@prticular #sephoraswitzerland #christmasmakeuplook #fallmakeuplook #fallmakeuplooks #warmmakeup #glammakeup #pumpkinspiceeverything #pumpkinspiceseason #pumpkinspicetoofaced #toofacedpalette #toofacedmakeup #toofacedpumpkinspice #blogueusebeauté #swissbeautyblogger #blogger_ch #blogsuisseromande #genevablogger #asianbeautyblogger #asianbeautygram #thaiblogger #asianbeauties #warmtone #fallmood #aesthetic #neutralshades #makeupoftheday💄 #motd💄 #glowymakeup
Throwback to Paris & warmer weather • #parisvibe Throwback to Paris & warmer weather
•
#parisvibes #placevendome #placevendôme #luxurylifestyle #ootdguide #minimalstyleblogger #blogger_ch #blogsuisseromande #genevablogger #asianblogger #thaiblogger #chanelinspired #momentofchic #fashionmoments #outfitinspirations #lestyleàlafrançaise #lookdujourbonjour #ootdfashionlook #fashionstyleblogs #emilyinparis #aestheticoutfit #modeuse #neutralshades #minimalstyledaily #theparisianchique #outfitdujour #fallfavorites
🇬🇧 Post of the week: maskne & how to get rid 🇬🇧 Post of the week: maskne & how to get rid of it 😷 And sharing my favourite products from @sephoraswitzerland to address this issue ✨ (link in bio)
•
🇫🇷 Article de la semaine: le maskné et comment s’en débarrasser 😷 Je partage également mes produits préférés de chez @sephoraswitzerland pour résoudre ce problème de peau ✨ (lien en bio)
•

❕Disclaimer: gifted❕
• 
@prticular #sephoraswitzerland #maskne #maskné #skincaretip #skincareroutines #skincareaddicted #asianbeautygram #thaiblogger #asianblogger #portraitsvision #minimalstyledaily #blogposts #skincareroutines #swissbloggers #blogsuisseromande #genevablogger #allwhiteeverything #wearyourmask #staysafestayhome #aestheticportraits #swissbeautyblogger #maskneprevention #skincarebloggers #blogueusesuisse
Stay home or wear your mask, pls 🤍 • #staysaf Stay home or wear your mask, pls 🤍
•
#staysafeathome #wearyourmask😷 #allwhiteeverything #britishcatsofinstagram #britishlonghaircat #neutraltones #swisscatsofinstagram #swissbloggers #blogsuisseromande #genevablogger #blogueusesuisse #cosytime #cosyvibes #cutecats_oftheworld #neutralhome  #minimalstyledaily #minimalstyleblogger #bookslove #beigeinterior #lockdown2 #confinement2 #whitecatsofig #inmybed #neutralstyledhome #fallmood #minimalaesthetic #aestheticpics
Daydreaming about pastéis de nata 🤍 throwback Daydreaming about pastéis de nata 🤍 throwback from @manteigaria.oficial
•
#lisbonportugal #lisbonfood #lisbonworld #lisbonlife #lisbonfoodguide #lisbonfoodies #pasteisdenata #pasteldenata #foodiepic #foodieblogger #swissbloggers #blogsuisseromande #genevablogger #blogger_ch #sweetssweets #throwbacktime #misstravelling #travelcoupledestinations #foodlover😍 #aestheticphoto #postitforaesthetics #minimalstyleblogger #neutralpalette #gourmetparadise
𝔹𝕚𝕥𝕥𝕖𝕣𝕤𝕨𝕖𝕖𝕥— Ju 𝔹𝕚𝕥𝕥𝕖𝕣𝕤𝕨𝕖𝕖𝕥— Just realised I finished my Master’s thesis in time for the second lockdown 😅 Seriously now, I am super happy and grateful for graduating, but I can’t help feeling a bit nostalgic already... All my uni years are now behind me. And it feels odd starting a new chapter in the middle of this 2020 chaos. Thoughts?
•
#studentlife #mastudent #graduatestudent #unilife📚 #cocooninghome #readingaddict #tealoversofinstagram #coffeetime☕️ #minimalistbedroom #minimalstyleblogger #asianblogger #blogsuisseromande #thaiblogger #genevablogger #cozytime #cozyoutfit #lockdownseries #confinementcare #swissbloggers #cosytime #cosyliving #hyggehygge #minimalistfashion #2020graduate #neutralhome #neutrallook #beigepalette #mangofashion
Our Fall cravings 🍂 List 👇🏼 1—Open s’ Our Fall cravings 🍂 List 👇🏼
1—Open s’mores in the oven
2—Apple and cinnamon porridge
3—Brunsli cookies / Bruns de Bâle
4—Banana bread
•
#neutralstyle #neutraltones #neutralshades #neutralaesthetic #neutralpalette #smores #smoresseason #smorestime #marshmallowlovers #treatsplease #cheatdays #bananabread #bananabreadhealthy #fallmood #fallfood #fallfoods #autumnfood #beigeaesthetic #beigepalette #beigetones #foodiepics #foodlover😍 #swissbloggers #blogsuisseromande #blogueusesuisse #genevablogger #sundaymood #sundaymoods
🤍🤍🤍 [end of our wedding spam–for now]
•
Picture by Léo Laesser  Edited by us
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🇬🇧 This September, I am starting my very las 🇬🇧 This September, I am starting my very last (hopefully🤞🏼) university semester, but things are a bit special. Indeed, I am not even going to class, as I validated all my courses online in June already. Therefore, I have been spending all my time on romantic dates with my thesis 💻 I should be done with it soon, and as I am advancing, I cannot help feeling a bit sad, or more exactly nostalgic already. This is the end of an era. But also the beginning of a new one I am very excited about 💭
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🇫🇷 Ce mois de septembre, je débute ce qui sera mon dernier semestre universitaire (je l'espère 🤞🏼), mais c'est un peu spécial. En effet, je ne vais même pas en classe, comme j'ai déjà validé tous mes cours en ligne en juin. Donc cela fait un moment que je passe mes journées en tête-à-tête avec mon mémoire 💻 Je devrais bientôt avoir terminé, et je ne peux m'empêcher d'être un peu triste, ou plus précisément déjà un peu nostalgique. C'est la fin d'une ère. Mais aussi le début d'un nouveau chapitre dont je me réjouis beaucoup 💭
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🖤 Code for 15% off everything on the @idealofsweden website + free shipping "wearedresscape15" valid until 30/09/2020
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❕Disclaimer: gifted❕
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Another thank you from the bottom of our hearts to Another thank you from the bottom of our hearts to our witnesses @themadamewife & @alexanderramp @miri_ramp ❤️ for making this happen!
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Pictures by Léo Laesser
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#weddinginswitzerland #justmarried❤️ #justmarriedphotography #weddingphotography #groomandbride #mixedcouple #mixedcouplegoals #weddinginspiration #timelessstyle #timelessuniverse #timeless #weddingday #weddingdress #weddingduringcovid #weddingduringpandemic #weddingduringcoronavirus #couplesgoals #coupleshoot #couplelove #couplephotography #swissbloggers #blogsuisseromande #genevablogger #weddingceremony #civilwedding #civilweddingdress #civilceremony #cérémoniecivile #mariagecivilphoto
In a golden mood... 💭 · #versailles #chateaude In a golden mood... 💭
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#versailles #chateaudeversailles #versaillespalace #parisianmood #parisianstyle #parisianvibes #parisiandream #classicartworks #ceilingpainting #fresque #aesthetic_photos #aestheticshot #aesthetica #postitfortheaesthetic #golden #goldmood #paristhrowback #parisvibes #frenchvibes #picoftheday #blogsuisseromande #genevablogger #swissbloggers #chicstyle #timelessaesthetic #goldstyle #architecture_hunter #architecturelovers #architectural
When I said 𝕪𝕖𝕤— Never thought I would When I said 𝕪𝕖𝕤— Never thought I would be emotional during my own wedding, but turns out I had tears in my eyes, the good kind 🤍
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Pictures by Léo Laesser
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#blackandwhitephotography #blackandwhiteaesthetic #blackandwhiteweddingphotography #timelessstyle #mixedcouple #marriedcouples #justmarried #justmarriedphotography #elegantcouple #elegantcouplestyle #bloggercouple #fashioncouple #couplesgoals #weddingphotos #civilwedding #cérémoniecivile #mariagecivil #bridalstylediary #civilceremony #weddingpictures #happycouple #isaidyes #isaidyes💍 #wesaidyes #jaiditoui #blogger_ch #swissbloggers #genevabloggers #blogsuisseromande #weddinginswitzerland

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